In this iTV-Asia interview, we take a look at Creativity in China by speaking with Frederik Moller of Fritz Hansen. Based on his international experience, Moller gives us his take on the where creative industries stand in China. Some of the philosophies that underpin Fritz Hansen are brought to light and we get a taste of the company's strategy both internationally and within China. As the Chinese market becomes increasingly savvy in the senses of creativity and sophistication, it becomes more challenging to find equilibrium between buying power and sophistication. Tune into this interview and find out how Fritz Hansen plans to overcome such challenges in the Chinese market today and in the years to come.
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Frederik Moller

In this iTV-Asia interview, we take a look at Creativity in China by speaking with Frederik Moller of Fritz Hansen. Based on his international experience, Moller gives us his take on the where creative industries stand in China. Some of the philosophies that underpin Fritz Hansen are brought to light and we get a taste of the company's strategy both internationally and within China. As the Chinese market becomes increasingly savvy in the senses of creativity and sophistication, it becomes more challenging to find equilibrium between buying power and sophistication. Tune into this interview and find out how Fritz Hansen plans to overcome such challenges in the Chinese market today and in the years to come.
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Creativity in China

Learn from key business leaders who have successfully developed creative ideas into innovation in the China business setting. Based on in depth experience, our guests will discuss both the current scene and how China may continue to overcome challenges in ascending to global standards of creativity, design and innovation.

Bo_Christensen

Host: Bo Christensen - Sustainability Manager AP, Haworth

Prior to joining Haworth in 2006, Bo Christensen had 15 years in the design industry. During this time, he worked on Australia's first 6 Star Greenstar project, 40 Albert Road in Melbourne.
At Haworth, Christensen is part of the Global Governance group reporting on Haworth's global sustainability progress. This aligns the diverse needs of the US, AP and European markets.