Marketing - iTV-Asia.com

Luxury Marketing in China

Asia Marketing & Media

The BUZZ - Marketing & Media In Vietnam

The Buzz focuses on the latest marketing and media news in Vietnam and includes interviews and roundtable discussions with leading communications experts across advertising, digital, marketing, market research and media. The Buzz explains where traditional media are going while also featuring new media in Vietnam’s evolving and fast changing market.

M2 - Marketing & Media Network

The event for people interested in advertising, brands, digital, marketing and media. Our event will include speakers who are experts in their industries who will each speak for 15 – 20 minutes, with a moderated question and answer session.

China Marketing & Media

Advertising & Marketing in China

In this segment of iTV-Asia programs, we delve into the advertising and marketing scene in China. We see how key business leaders in this field approach the challenge of marketing and advertising in China and how they are keeping ahead of the game overall.

China Media Stars

‘China’s Media Stars’ aims to listen to the stories of professionals working in today’s Chinese media. We follow their career progression and gather their viewpoints on Chinese media in order to demonstrate how this reflects the current output in Chinese programming today.

Interactive China

Hear what business leaders in this field have to say about the interactive communications industry in China. With a rapidly growing Internet population, China has seen consumers voicing their opinions and knowledge through vehicles such Bulletin Board System (BBS), blogs, forums and other online communities.

Luxury Marketing in China

Enter the world of luxury marketing in China. See the concepts and strategies behind luxury marketing in China driven by some of the top business leaders in this field. We take a look at China's rise in luxury spending, ranging from fashion, jewelry and mobile phones to cars, hotels and furniture.

MAD Men of China

The program is designed to give the viewer a deeper understanding of Advertising trends, local insights in China and an opportunity to learn more about the people who make are the fabric of the Advertising industry in China. The program will feature people who are working to push the boundaries of the industry and are facing daily challenges living and working in a foreign country.

Mobile Media in China

Welcome to the mobile Media segment of iTV-Asia. Here, leading players of this field share with us how mobile innovations fit in with the changing face of Chinese marketing, Chinese advertising and the China business setting in general. As globalization increases, so too does the need for constant communication in Chinese businesses.

The Power Brokers

Reveals hidden rules of entertainment industry in China, we speak to all the power brokers in the world of celebrity, music, sports film, TV and branded entertainment space. The agencies, the producers, the promoters, the agents and the brands who work in entertainment.

Japan Marketing & Media

Advertising & Marketing in Japan

Explore the world of advertising and marketing in Japan. How are the top players in this field tackling Japanese marketing, Japanese advertising, and keeping ahead of the game overall? Find out how companies are marketing their products and how Japanese business in general has dealt with advertising in an already saturated market.

Interactive Japan

In this iTV-Japan segment, we enter the industry of interactive communications and marketing in Japan. The business leaders of this field are featured here, and they inform us on the concepts behind interactive media in the Japanese market. We see how innovations in web, mobile, online marketing, database and one-to-one communications will shape marketing and advertising in Japan.

Japan Click

Japan Clicks is a program dedicated to exploring the exciting world of digital innovation, media and interactive marketing in Japan and the APAC region. Each month, Japan Clicks will bring you interviews, analysis and commentary with leading Japan/Asia-focused digital experts who understand where digital is today... and more importantly where it's going in the future.

Strategic Engagement

While mainstream media remains influential in Asia Pacific, challenges to traditional media / advertising model and rise of social media are blurring lines among public relations, advertising, influencer management, strategic engagement. Hosted by Thomas R. Zengage, Strategic Engagement explores how leaders successfully engage target constituencies to achieve strategic goals.