Michael Darragh

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Michael Darragh, Sam Flemming and Weina Li have an interesting round table discussion about the ExpoSay, a monthly report on Chinese-language internet word of mouth related to Shanghai World Expo 2010. Sam and Michael share their thought on the reason for CIC & Ogilvy PR coming together to write this Whitepaper, some interesting points that were raised in the first edition, and their insights about the next edition of ExpoSay. Tune in to find out more on this iTV-Asia program.

Michael Darragh joined Ogilvy Public Relations Worldwide/Shanghai in 2006 in the newly created role as digital influence strategist for China. He has over 10 years digital communications experience in Asia, Australia and Europe.

Before co-founding CIC, Flemming worked at Shanghai Huateng, a former joint venture of Tandem/Compaq Computers. Heading Corporate Communications and Business Development, he set in motion the launch of Chinapay.com which was eventually purchased by China Union Pay. He also cultivated strategic relationships with top international banks, including Citibank and HSBC.

Interactive China

Hear what business leaders in this field have to say about the interactive communications industry in China. With a rapidly growing Internet population, China has seen consumers voicing their opinions and knowledge through vehicles such Bulletin Board System (BBS), blogs, forums and other online communities.

Host: Sam Flemming - Founder/CEO, CIC

Considered a pioneer in China's Internet Word Of Mouth (IWOM) development, Sam Flemming has worked among the top Chinese Internet players in the field since 1996. In recent years, Flemming has guided key marketing agencies and brands in China on the subject. He is also a frequent speaker, lecturing on branding and marketing at conferences around China.
Before co-founding CIC, Flemming worked at Shanghai Huateng, a former joint venture of Tandem/Compaq Computers. Heading Corporate Communications and Business Development, he set in motion the launch of Chinapay.com which was eventually purchased by China Union Pay. He also cultivated strategic relationships with top international banks, including Citibank and HSBC.