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Change in Vietnam Brand & Advertising Attitudes - Aug 2017
Added on Friday, 25 August 2017 in Marketing & Media Resources
- From Infocus & Associates
2017 has seen a huge shift in attitudes especially towards the importance of a brands country of origin and the…
Assessing The Impact Of Foreign Ownership On Residential Markets
Added on Friday, 25 August 2017 in Market Research
- From JLL
Foreign purchase of residential properties has come under the limelight in many global cities. This research paper seeks to determine…
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Singapore’s economy has been closely tied to Southeast Asia’s growth. The recovery of Southeast Asia is a contributing factor to…
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Navigating the future of FMCG in Asia
Added on Thursday, 24 August 2017 in Market Research
- From Kantar Worldpanel
Understanding the trends shaping Asian markets is essential for brands looking to grasp future growth opportunities for FMCG globally. Asia…
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- FMCG
- Consumer trend
- Retail
- market research
In Asia Pacific, total transaction volumes were USD billion 2Q 2017, up 11 per cent year-on-year. Financial services, technology, e-commerce…
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China Shopper Report 2017 - Series 1
Added on Wednesday, 16 August 2017 in Market Research
- From Kantar Worldpanel
A shifting trend among Chinese consumers has seen ‘out of home’ (OOH) consumption rising significantly, signaling a major change in…
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- market research
- Retail
- Consumer trend
- FMCG
Up, Up and Away: The Rise and Rise of Hong Kong's Residential Market
Added on Tuesday, 15 August 2017 in Market Research
- From JLL
Hong Kong's house prices are back at all-time highs, despite the government's efforts to cool the market. What is driving…
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Q2 2017 APAC Office Overview
Added on Tuesday, 15 August 2017 in Market Research
- From Cushman & Wakefield
Economic activity in first half of 2017 has been generally healthy across most countries in the region. Asia Pacific was…
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How People React to Influencer Marketing Activities
Added on Monday, 07 August 2017 in Market Research
- From CREATORY
These are just some of many benefits of effective influencer marketing strategies. Consumers respond to the opinions of people they…
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- Vietnam
- Marketing
- market research
- Market Insights
Thank for the development of Web 2.0 and social media, each and every one is able to publish a message…
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- Market Insights
- market research
- Marketing
- Vietnam
Rethink Influencer Marketing
Added on Monday, 07 August 2017 in Market Research
- From AdAsia Holdings
Consumers are tired of listening to and being chattered by traditional advertising messages on TV or in a magazine. Thus,…
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- Vietnam
- Marketing
- market research
- Market Insights
Influencer Or Celebrity?
Added on Monday, 07 August 2017 in Market Research
The concept of influencer marketing and celebrity endorsements are often used interchangeably. While there are overlapping strategies between the two,…
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- Market Insights
- market research
- Marketing
- Vietnam
Southeast Asian countries are increasingly in the investor spotlight as the economies are benefiting from stronger exports and rising capital…
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The Real Estate Implications of a Theme Park
Added on Tuesday, 25 July 2017 in Market Research
- From CBRE Vietnam
Theme park has always been a magnet for urban tourism consumption. The wave of upgrade of China's domestic consumption has…
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Alternative Uses For Industrial Buildings
Added on Tuesday, 25 July 2017 in Market Research
- From CBRE Vietnam
Tenants from the clean industrial, cultural, entertainment and F&B sectors are emerging as a new source of leasing demand for…
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