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The Paid Owned Earned of Mobile Marketing
Added on Friday, 29 April 2016 in Marketing & Media Resources
- From Vietnam Digital Academy
Mobile Marketing is becoming a tool to optimize marketing activities. The report shows the explosive growth of mobile traffic in…
Vietnam – Digital Landscape Q3/2015
Added on Thursday, 31 March 2016 in Marketing & Media Resources
- From Moore Corporation
Vietnam – Digital Landscape Q3/2015 focuses on 7 main issues, significantly in Internet user behavior as well as the trend…
How Active Are Retailers Globally?
Added on Tuesday, 29 March 2016 in Marketing & Media Resources
- From CBRE Vietnam
As global economic recovery progresses and consumer sentiment strengthens, retailers are expanding their networks globally.
The Anatomy of Social Movements and How Can Brands Leverage Them
Added on Tuesday, 29 March 2016 in Marketing & Media Resources
Social movements have been studied for a very long time and in great depth. Some scholars have spent their entire…
Tagged under
- Asia
- Social
- market research
- Advertising
Evolution of Mobile Advertising Tools for Marketers
Added on Thursday, 24 March 2016 in Marketing & Media Resources
Mobile advertising has come a long way in a very short time. From SMS on feature phone to video ads…
Tagged under
- Vietnam
- Mobile
- Advertising
- Mobile trends
Online and Offline Marketing Integration and How It Applies for Online Businesses
Added on Thursday, 24 March 2016 in Marketing & Media Resources
Developments in technology, especially the revolution of the Internet and social media, have undoubtedly shifted the focus of marketers from…
Mobile Money for Retailers and Advertisers
Added on Thursday, 24 March 2016 in Marketing & Media Resources
The transition to mobile payments is part of a much larger transition where the lives of individuals are becoming entwined…
Tagged under
- Vietnam
- Mobile
- Retail
- Advertising
Smartphones have become an integral part of every firm’s digital marketing strategy. However, many firms are struggling on this front,…
Tagged under
- Vietnam
- Communication
- Mobile
- Advertising
State of App Nation in Asia and How to Take Advantage of Mobile App Data
Added on Thursday, 24 March 2016 in Marketing & Media Resources
- From
Flurry Analytics from Yahoo presents the latest stats on app usage in mobile, based on the 700,000+ apps that it…
Tagged under
- Vietnam
- Mobile trends
- Mobile
- Analysis
Insights & Opportunities in the Mobile Age
Added on Thursday, 24 March 2016 in Marketing & Media Resources
Joe takes a deep dive into the key drivers and trends of the mobile age. Measurement, being a key driver…
Tagged under
- Vietnam
- Market Insights
- Opportunity
- Mobile
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