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How People React to Influencer Marketing Activities
These are just some of many benefits of effective influencer marketing strategies. Consumers respond to the opinions of people they…
Influencer Marketing

Influencer Marketing

Added on Monday, 07 August 2017 in Market Research
Thank for the development of Web 2.0 and social media, each and every one is able to publish a message…
Rethink Influencer Marketing

Rethink Influencer Marketing

Added on Monday, 07 August 2017 in Market Research
Consumers are tired of listening to and being chattered by traditional advertising messages on TV or in a magazine. Thus,…
Influencer Or Celebrity?

Influencer Or Celebrity?

Added on Monday, 07 August 2017 in Market Research
The concept of influencer marketing and celebrity endorsements are often used interchangeably. While there are overlapping strategies between the two,…
Southeast Asia Outlook 1H17

Southeast Asia Outlook 1H17

Added on Monday, 31 July 2017 in Market Research
​​​Southeast Asian countries are increasingly in the investor spotlight as the economies are benefiting from stronger exports and rising capital…
The Real Estate Implications of a Theme Park
Theme park has always been a magnet for urban tourism consumption. The wave of upgrade of China's domestic consumption has…
Alternative Uses For Industrial Buildings
Tenants from the clean industrial, cultural, entertainment and F&B sectors are emerging as a new source of leasing demand for…
New Channels for Old Favourites: Fresh Approaches to Investing in Australia, Japan and Vietnam
As yield spread replaces capital appreciation as the main driver shaping investor motivation in Asia Pacific, investors are utilising a…
Well Workplace - Making Spaces Human Again
The Well Workplace report considers the global phenomenon of the wellbeing industry. It asks what the occupational drivers are, what…
Top 30 Chinese Global Brand Builders 2017
The BrandZ™ Top 30 Chinese Global Brand Builders report was produced by BrandZ™ and Kantar Millward Brown in collaboration with…

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