Today Shane Benis joins us to share his experiences as a boxing promoter in China and what has made him successful. Shane is known as a “torturer” in the boxing industry for his very demanding style of training. But he is more than a coach. With a flair for business he claims he inherited from his father, Mr. Benis has achieved great success with White Collar Boxing.
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    Shane Benis

    Today Shane Benis joins us to share his experiences as a boxing promoter in China and what has made him successful. Shane is known as a “torturer” in the boxing industry for his very demanding style of training. But he is more than a coach. With a flair for business he claims he inherited from his father, Mr. Benis has achieved great success with White Collar Boxing.

    Shane has greater ambitions, however- he wants to promote professional boxing in China and raise money to help impoverished children. Interested in it? Click and find out more.

    Shane Benis is an entrepreneur living in Shanghai with a passion for boxing. In 2008 Shane co-formed a charity boxing event called 'Brawl On The Bund' which has since become one of the most popular events and highlights on the Shanghai social calendar. The focus of the evening is to raise money for Leo's Foundation, a charity set up to support a division of Fudan University Children's Hospital that cares for prematurely born infants with respiratory failure. Brawl on the Bund has grown in prominence and stature and has become featured on global news channels and also gained some international credit when the current and undisputed worldwide heavy weight Champion, Bernard Hopkins, attended the event in June to show his support for the charity and support the growth of boxing in China. With this experience Shane has now set his sights on promoting professional boxing in China, and is currently sourcing opportunities in Macau, Hong Kong and China.

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      The Power Brokers

      Reveals hidden rules of entertainment industry in China, we speak to all the power brokers in the world of celebrity, music, sports film, TV and branded entertainment space. The agencies, the producers, the promoters, the agents and the brands who work in entertainment.

      Michael Mac

      Host: Michael MacRitchie - Founder, MGI Entertainment

      MGI Entertainment was founded by Michael MacRitchie who brings a wealth of industry leadership and expertise in entertainment marketing, sponsorship, endorsement and brand building through media platforms. Michael pioneered international music and sports sponsorship programs here in China as Vice President of Emma Entertainment & Ticketmaster. Overseeing programs for the USA Basketball pre- Olympic games, concerts like Linkin Park, Avril Lavigne, Celine Dion, Sarah Brightman, Jon Legend, Maroon 5, Beyonce, Christina Aguilera and connected brands like Chivas, Dell, Chow Tai Fook, General Motors, Henkal & Puma through these entertainment experiences.
      Before coming to China, Michael created advertising programs and sponsorships for the European Football Cup, London Olympic bid, Sony Tropfest in Sydney & “Schoolie’s Week” on the Gold Coast with Screen Media and OTN. Prior to being a facilitator of branded entertainment, Michael worked as an artist agent, founding MJ entertainment which negotiated contracts on behalf of touring artists for the Hennessey Artistry program and Anchor beer. Michael also has media advertising expertise helping launch the largest LED network China has seen which was sold to the Tulip group. Michael learnt that he was passionate about writing and entertainment as he cut his teeth as a young reporter in the sports room at Channel 9 in Sydney.
      At MGI Entertainment, Michael is in charge of maintaining a permanent link with agents, producers and strategic partners around the globe allowing MGI to evolve and grow.” Michael MacRitchie” holds a Bachelor Degree in Business majoring in Media & Advertising (Hons) from the University of Macquarie (Australia).

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