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    Product crises hit international companies operating in Asia on a frequent basis, and how to properly address and sensitively handle these issues are problems that leave many companies foundering.
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    How to Manage a Product Crisis

    Product crises hit international companies operating in Asia on a frequent basis, and how to properly address and sensitively handle these issues are problems that leave many companies foundering. Dilip Cherian demonstrates a variety of cases where companies properly or improperly handled product PR crises in Asian markets; tells how his company has helped companies understand the market and deal with these crises, and what your company can do to be better prepared.

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