Arthur Stern

Loading the player...

Arthur Stern began collaborating with Ashley Associates in January 2005 to develop web marketing consulting capabilities and joined full-time in 2006 as Co-CEO. Ashley Associates is today one of the largest bi-lingual web marketing agencies serving both major Japanese domestic companies and international companies operating in Japan.

Stern is primarily responsible for Strategic Marketing Services. In that role, he has been leading the development of Web 2.0 marketing initiatives in the Japanese market place. In support of these efforts, Ashley Associates has initiated an on-going program of Best Practice research and benchmarking.

Stern has many years of marketing consulting experience in the U.S. for top tier companies. His focus has been consumer products and services in a wide range of categories. He has been a Partner in several premier strategy consulting firms in the U.S. and in Japan.

Internet strategies became a significant part of the mix beginning in 1995, and he came to Tokyo in 2000 to help establish a Japan office for a fast growing Internet agency. When the Internet bubble burst, Arthur stayed on, first as a Managing Director for a web agency and then as an independent marketing consultant before joining Ashley Associates.

Managing Japan

This segment of iTV-Japan programs takes an inside look at developing a sound business platform for companies in Japan. Interviews will share knowledge on how to enter the Japanese market and how to succeed, and grow

Host: Mark Ferris - President, Ascendant Business Solutions K.K.

After receiving a law degree from the University of Natal in 1989, Mark practiced commercial law in his native South Africa. In 1993, he relocated to Japan. After a short stint in a Japanese law firm, he founded Ferris & Associates to support companies setting up in Japan. The practice grew and served a number of companies in the fields of marketing, technology, consumer goods, pharmaceuticals and retail.
In 2000, Mark co-founded Building2 LLC, a private equity firm investing in technology companies in Japan and the United States. In this role, Mark was able to continue growing Ferris & Associates (which was renamed Strata Works KK), and later co-founded companies such as Japan Market Intelligence KK, One to One Japan KK, and ExCapital LLC. He now serves as representative director of Ascendant Business Solutions KK.
Mark is the chair of the American Chamber of Commerce in Japan's Business Expansion Committee, a board member of the Tokyo American Club, and a director of a nonprofit organization called the Tyler Foundation.

Other Videos

Christian Baudat
Christian Baudat, a Swiss national, has nearly 25 years of experience working with the Hilton chain in Japan. Entering Hilton…
Arjun Malhotra
Arjun Malhotra serves as Chief Executive Officer and Chairman of Headstrong's Board of Directors. Prior to Headstrong he was Chief…
Yuuichiro Nakajima
In today’s Managing Japan program, Mr.Yuuichiro Nakajima shares with us the differences between experiences in large organization and his own…
John Sparks
With over 25 years of experience, Jon has a track record of growing business in a range of industries including…
Thomas Zengage
In today’s interview, Thomas Zengage shared with us some interesting management experiences when IBI Inc. He said finding the right…