Vietnam has recently been the region's star performer with the market doubling in size in the past 5 year’s, the country’s relatively young research market presents a hotbed of new opportunities and promise, providing the perfect backdrop for exploring Asia on the Move.

ESOMAR - Asia Pacific On The Move

Vietnam has recently been the region's star performer with the market doubling in size in the past 5 year’s, the country’s relatively young research market presents a hotbed of new opportunities and promise, providing the perfect backdrop for exploring Asia on the Move.
    Tagged under
    • Investment
    • Opportunity
    • market research
    • Vietnam

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    Ralf pic

    Ralf Matthaes
    Managing Director, ESOMAR

    Ralf Matthaes is the founder and Managing Director of Infocus Mekong Research, Vietnam’s first dedicated Mobile Market Research firm. Infocus focuses on Mobile phone data collection, specialized custom research and integrated strategic research and covers the Mekong region with partners, MDI & POD Research.

    As Vietnam’s longest practicing Market Researcher, Ralf established TNS Vietnam in 1996 and over the years, set-up and ran TNS Media, Kantar Worldpanel and operations in Cambodia and Myanmar, garnering dominant market share in each market, as well as running TNS Thailand & Malaysia.

    A Graduate of Wilfred Laurier University, Ralf served as Aide de Campe (read glorified coffee boy) for the Deputy Minister of Ontario Canada before succumbing to the charms of Vietnam in January of 1994.

    For more information on ESOMAR, visit their website at: https://www.esomar.org/