The research objective for the Infocus Tet survey was to identify underlying trends in terms of spend, activities and brand behavior within certain categories, which hold preference during Tet. For this survey more than 6,000 Vietnamese people were interviewed between Feb. 29 and March 4, 2016 in metro urban cities, secondary cities and rural areas. The survey shows that over 60% spend at least 50% of their entire months salary on Tet purchases, with 20% spending more than a full months salary on Tet, identifying Tet as a spending bonanza for certain categories and services.

2016 Tet Survey

The research objective for the Infocus Tet survey was to identify underlying trends in terms of spend, activities and brand behavior within certain categories, which hold preference during Tet. For this survey more than 6,000 Vietnamese people were interviewed between Feb. 29 and March 4, 2016 in metro urban cities, secondary cities and rural areas. The survey shows that over 60% spend at least 50% of their entire months salary on Tet purchases, with 20% spending more than a full months salary on Tet, identifying Tet as a spending bonanza for certain categories and services.
    Tagged under
    • Vietnam
    • market research
    • Consumer trend
    • Retail

    Related Items


    • The Paid Owned Earned of Mobile Marketing
      Mobile Marketing is becoming a tool to optimize marketing activities. The report shows the explosive growth of mobile traffic in Vietnam during the last 18 months, which has led to…
    • Updates on Tax, Investment and Labor Regulations in Vietnam
      In this newsletter, Grant Thornton Vietnam provides updates on tax, investment and labor matters related to changes Vietnam government policies 2016, concentrating on the enhancement of personal income tax and…
    • Investment In Myanmar and Vietnam
      Myanmar and Vietnam are undergoing significant transformations in their politics and economies and appear to be making the reforms necessary to open the countries to the world. This report discusses…
    • Vietnam - The AEC, EVFTA, TPP and Star Trek: Scotti: Beam Vietnam Up
      What is new in Vietnam Investment Law and Enterprise Law? What is “AEC”? What does “AEC” have to offer to investors? This report focuses on answering questions about Vietnam Law…
    • Vietnam 2016
      How to access Vietnam market? How To Deal With Corruption? This report illustrates the key issue of investment in Vietnam. It also provides information and updates on the regulatory environment,…
    • Reflections on 2015: The Road to Privatisation
      Vietnam has made a huge shift in changing the way that international investors can make money, by removing limits on foreign ownership and allowing higher foreign stakes in Vietnamese firms.…
    • Vietnam – Digital Landscape Q3/2015
      Vietnam – Digital Landscape Q3/2015 focuses on 7 main issues, significantly in Internet user behavior as well as the trend of Vietnam Digital Market (Video Online, Social, Mobile and E-commerce)…
    • Is Thu Thiem – The Pudong Of Ho Chi Minh City?
      Thu Thiem is a 657-hectare site located in District 2 of HCMC, on the opposite side of the Saigon River from District 1 and the Central Business District. Being a…
    • New developments in Vietnam’s criminal law
      Corporate criminal liability and the criminalisation of formerly administrative sanctions New developments in Vietnam’s criminal law Comparative standards of corporate criminal liability in the US, Australia and UK Overview of…
    • How Active Are Retailers Globally?
      As global economic recovery progresses and consumer sentiment strengthens, retailers are expanding their networks globally.
    • The Anatomy of Social Movements and How Can Brands Leverage Them
      Social movements have been studied for a very long time and in great depth. Some scholars have spent their entire careers on the subject and have specialized on specific social…
    • Impact of the World's Largest FTA on Business
      The China and ASEAN Free Trade Agreement signals a transformational change in the economic relations between China and ASEAN since trade tariffs across multiple products and industrial sectors will be…

    INFOCUS Mekong Research1

    Infocus Mekong Research, Vietnam's first dedicated Mobile Market Research firm. Infocus focuses on Mobile phone data collection, specialized custom research and integrated strategic research and covers the Mekong region with partners, MDI & POD Research. 

    For more information on Infocus Mekong Research visit their website at:  http://www.ifmresearch.com/en/