Marchielle Yan is the Northeast Asia Finance Director of JWT Advertising and has worked with JWT for 10-years. He is an expert of all aspects of advertising agency finance and focuses on not only the financial aspects of client / agency billings but also on the financial health of the agency and of the Chinese advertising industry.
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Marchielle Yan

Marchielle Yan is the Northeast Asia Finance Director of JWT Advertising and has worked with JWT for 10-years. He is an expert of all aspects of advertising agency finance and focuses on not only the financial aspects of client / agency billings but also on the financial health of the agency and of the Chinese advertising industry.

When not working, Marchielle enjoys travel, whether it's the ocean or the mountains, in China or oversea. He is also a dedicated family man and says, 'Career and family are my top two priorities, but it's hard to say which is more important to me. So I believe in the sentence: Working, just like a brilliant machine; enjoying, just like a spoiled baby.

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    VietnamBusiess.TV - Vietnam Business News, Videos and Market Research

    Advertising & Marketing in China

    In this segment of iTV-Asia programs, we delve into the advertising and marketing scene in China. We see how key business leaders in this field approach the challenge of marketing and advertising in China and how they are keeping ahead of the game overall. Find out how companies are marketing their products and how the rise of advertising has impacted Chinese business and the Chinese market in general. These in-depth interviews offer insight into what it is that makes advertising and marketing in China a unique challenge. Gain an inside look at the services, concepts and strategies being used to 'grab' attention in the Chinese market today.

    Tom_Doctoroff

    Host: Tom Doctoroff - Northeast Asia Area Director / Greater China CEO, JWT

    Tom, born and bred in America's Detroit and educated in Chicago, somehow took a detour to Hong Kong in 1994 and never quite made it back to the States. In the meantime, he has become one of Asia's most respected advertising minds. His unique combination of pan-Asian work, plus nine years based in China, has made him a leading expert in the cross-border management of brand architecture and brand building. Furthermore, he is a passionate advocate of the iron link between brand equity and long-term profitability.
    Having started his advertising career at Leo Burnett (Chicago) in 1989, Tom jumped ship and joined JWT Chicago in 1992. In 1994, Tom moved to Hong Kong as Regional Business Director, managing several of JWT's largest multinational clients across Asia Pacific (including Pepsi, Philip Morris/Kraft and Citibank).