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David Lester is a veteran in the advertising industry and has spent 35 years with Leo Burnnett including 10+ years in Vietnam. David discuss advertising, branding, public relations, the internet and email marketing and talks about what works and what does not work as well as challenges that advertisers face in this market.
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Vietnam's Advertising & Media Landscape

David Lester is a veteran in the advertising industry and has spent 35 years with Leo Burnnett including 10+ years in Vietnam. David discuss advertising, branding, public relations, the internet and email marketing and talks about what works and what does not work as well as challenges that advertisers face in this market.

    VietnamBusiess.TV - Vietnam Business News, Videos and Market Research

    Insights VietnamWith an improved business environment and rising trade confidence index, Vietnam is now deemed to be one of the world’s most attractive destinations for foreign investors. Hosted by Ms. Phi Nguyen, the Managing Partner – Indochina at World Franchise Associates and an expert in marketing communication, Insight Vietnam aims to deliver insight into the market through in-depth interviews and round-table discussions with Vietnamese and non-Vietnamese investors and managers of foreign investment firms and international companies.

     

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    Insight Vietnam


    Education Investment in Vietnam
    Video

    Education Investment in Vietnam

    The education sector faces a number of challenges related to curricula, teaching quality and in infrastru

    Suppy Chain Challenges in Vietnam
    Video

    Suppy Chain Challenges in Vietnam

    A key driver of Vietnam’s growth during the last two decades has been improved labor productivity. Mr. Ec

    The Fund Management Sector in Vietnam
    Video

    The Fund Management Sector in Vietnam

    “Vietnam is hot”, but the fund / investment management section still faces difficulties and with the sl

    HR Market Trend In Vietnam
    Video

    HR Market Trend In Vietnam

    During the long period of high growth, Vietnam's workforce expanded very quickly. However, a wide gap rem

    The Pharmaceutical Market in Vietnam
    Video

    The Pharmaceutical Market in Vietnam

    Vietnam’s pharmaceutical market is forecasted to lead the Asia Pacific region in growth at a compound ann

    Strategic Entry Into The Youth Sector: VN vs.The World
    Video

    Strategic Entry Into The Youth Sector: VN vs.The World

    Asian youths under 20 make up roughly 35% of the total Asian population and are a significant market segm

    Vietnam Coffee Industry Outlook
    Video

    Vietnam Coffee Industry Outlook

    Vietnam is the second biggest exporter of coffee in the world and the world’s biggest exporter of Robusta

    Private Equity Investment in Vietnam
    Video

    Private Equity Investment in Vietnam

    Private Equity investment in Vietnam remains a significant driver behind Vietnam’s economic growth and

    The Privatization Process of SOEs
    Video

    The Privatization Process of SOEs

    In this issue of Insight Vietnam, we discuss the matter of State-owned Enterprises and the equitization p

    Tourism Investment
    Video

    Tourism Investment

    Tourism is an important industry for Vietnam with the tourism industry accounting for more than 5% of

    IP & Trade Mark Issues in Vietnam
    Video

    IP & Trade Mark Issues in Vietnam

    Although Vietnam has been accepted by the WTO and signed agreements on Trade related-aspect of Intellec

    Investment Outlook of the EU in Vietnam
    Video

    Investment Outlook of the EU in Vietnam

    In this episode of Insight Vietnam, we have a discussion with Mr. Alain Cany, the President of the Euro

    The Real Estate Sector
    Video

    The Real Estate Sector

    With real estate as one of the key sectors for the foreign investment community in Vietnam, this episod

    Challenges of Doing Business in Vietnam
    Video

    Challenges of Doing Business in Vietnam

    In this episode, we bring you closer to Vietnam through the eyes of Mr. Tony Burchill, the Senior Trade

    Vietnam's Macro Economic Outlook
    Video

    Vietnam's Macro Economic Outlook

    Why is the year of the cat more suitable for Vietnam than the year of the rabbit? It is a year, for Vie

    Vietnam's Advertising & Media Landscape
    Video

    Vietnam's Advertising & Media Landscape

    David Lester is a veteran in the advertising industry and has spent 35 years with Leo Burnnett includin

    Vietnam's Young Consumers
    Video

    Vietnam's Young Consumers

    One of the key drivers of Vietnam’s economic growth rate is its extremely young population.. Hoa Mai, R

    Market Overview & Regional Segmentation
    Video

    Market Overview & Regional Segmentation

    This episode focuses on market overview and regional segmentation of Vietnam with a veteran in the mark