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    This episode focuses on market overview and regional segmentation of Vietnam with a veteran in the market research field, Mr. Ralf Mathaes who covers a variety of topics including population and demographics, wealth trends, major product trends, current distribution channels, and the key differences in consumers’ spending behaviors in key regional segments of Vietnam
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    Market Overview & Regional Segmentation

    This episode focuses on market overview and regional segmentation of Vietnam with a veteran in the market research field, Mr. Ralf Mathaes who covers a variety of topics including population and demographics, wealth trends, major product trends, current distribution channels, and the key differences in consumers’ spending behaviors in key regional segments of Vietnam.

      Insights VietnamWith an improved business environment and rising trade confidence index, Vietnam is now deemed to be one of the world’s most attractive destinations for foreign investors. Hosted by Ms. Phi Nguyen, the Managing Partner – Indochina at World Franchise Associates and an expert in marketing communication, Insight Vietnam aims to deliver insight into the market through in-depth interviews and round-table discussions with Vietnamese and non-Vietnamese investors and managers of foreign investment firms and international companies.

       

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      Insight Vietnam


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      Market Overview & Regional Segmentation
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      This episode focuses on market overview and regional segmentation of Vietnam with a veteran in the mark

       

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