Trond Varlid

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Trond Varlid joins us today to talk about what brought him to Japan and his company Tomra which mainly focus on eco-friendly machines and container recycling to make a better sustainable society. He shares with us how those machines identify all kinds of bottles in Japan, Europe and United States. How does the machine usually do with bottles and cans? What are his marketing strategies? Tune in to find out more about what individuals can do to help the world.

Trond Varlid is the president of Tomra Japan Ltd, which develops and implements modern recycling systems and supports the operation of those systems within retail outlets. Consumers simply put their used beverage containers into a reverse vending machine (RVM), and the RVM automatically identifies, separates according to material type, and compacts the containers - all in a matter of seconds. Before joining Tomra about 6 years ago, Varlid spent 15 years with a Swedish bank (9 years in London and 6 in Tokyo).

Tokyo Insiders

Get inside some of the minds of the longer term expats living and working here in Japan. Find out how people and their companies are dealing with the current market, learn from their past mistakes and resent successes.

Tokyo Insiders will also feature young Japanese entrepreneurs generally schooled abroad and generally having westerner mind sets. Opening new doors and setting a new stage far from the normal (married to the company) salary minded office workers we will have a better understanding of the up and coming younger business minded Japanese.

Host: Michael Z. Glance - Business Development Manager, ITV-Asia

Michael Glance has spent more than 15 years in Japan working in diverse industries, such as commercial / investment real estate, photography and advertising and media.
A people-focused person at heart, Michael’s has more than 10+ years of advertising and media sales in Tokyo. Embracing the dynamic challenges of internet marketing he is applying his strategic management and entrepreneurial skills to connecting leading business personalities and their companies in Tokyo with Asia’s premier companies.

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