This 2017 report focuses on what they see as the growing considerations that will impact brands. Based on changes they observed in 2016, they’ll explore areas such as paid, search, influencers, conversational technologies, B2B and others. These topics all point to the fact that they are still just at the beginning of an era where the customer is at the center. In keeping with their own advice to focus on business impact, they include more than just observations: they also present recommendations to leverage these advances to achieve results.