By end of 2014, Vietnam’s GDP annual growth accelerated to 5.98%, as the rise in exports helped offset weak domestic demand. However, this improvement is not strong enough to leverage the whole economy as many businesses are still facing difficulties, the economy's capacity to absorb investment is still low and domestic demand remains weak. Spending on necessity like FMCG posted the lowest growth ever since in the latest decade. What is happening behind this slowdown? How do consumers respond to the current economic situation? And what are the opportunities for brands and retailers to grow further in 2015?

How do Vietnamese consumers cope with the current economic slowdown?

By end of 2014, Vietnam’s GDP annual growth accelerated to 5.98%, as the rise in exports helped offset weak domestic demand. However, this improvement is not strong enough to leverage the whole economy as many businesses are still facing difficulties, the economy's capacity to absorb investment is still low and domestic demand remains weak. Spending on necessity like FMCG posted the lowest growth ever since in the latest decade. What is happening behind this slowdown? How do consumers respond to the current economic situation? And what are the opportunities for brands and retailers to grow further in 2015?

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    		Huy Hoang Nguyen has been tirelessly servicing the top and the most successful FMCG manufacturers in Vietnam in the past 10 years with passion, commitment, added-values and partnership spirit. He is now responsible for Business Development function with the key objectives of expanding Kantar Worldpanel Vietnam business with both new and current solutions, strengthening the loyalty of top clients and promoting further the brand values of Kantar Worldpanel in the market.

    For more information on Kantar Worldpanel visit their website at: http://www.kantarworldpanel.com/vn