Paolo Garcia is an award-winning Creative Directors with more than 15 years of advertising experience. His works have been recognized internationally in LIA, Clio and as a Cannes finalist.

Paolo’s passion for unconventional forms of communications transcends in his recent effort to develop breakthrough digital and mobile campaigns in Vietnam. He has been leading successful and effective creative works for P&G, Samsung and YoMost.

The sustainable digital platform he conceived for YoMost has been successfully deployed as the winning idea across different platforms and channels, delivering phenomenal sales and brand integration results for the brand in 2013.

In Vietnam, Paolo has been a “Jury Member” for the Young Spikes awards and has helped mentor and teach young Vietnam creative on how they can influence the human behavior of progressive Vietnamese consumers with the power of ideas.