Jimmy Poon

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Filmed on the site of Ad Tech Shanghai we interview Lucy Lee, Business Development Director for Phonevalley China. Phonevalley is the mobile arm of Publicis Group and is one of the few integrated MNCs doing agency work in China. Ms Lee discusses how this affects doing business in China compared to local companies.

Broadcasting from Ad Tech Shanghai we speak to Jimmy Poon, Managing Director of Pùca, China. Mr Poon describes for us the history of eight-year-old Pùca, a leading mobile marketing firm headquartered in Dublin. Pùca has now been in China for two years and Poon sheds light on what sets the company apart from others in the mobile marketing field today. Mr Poon discusses how being an international business in China can both help and hurt what they are aiming to achieve as an organisation, both strategically and operationally. Poon is currently Chairperson for the Mobile Marketing Association. How has this involvement contributed to or impacted on Pùca and its initiatives? What does Jimmy Poon see as the most significant events in mobile media for 2008? Tune into this interview and find out more.

Jimmy Poon is the Managing Director for Pùca (China), a global leader in Mobile Marketing. Pùca's customers include some of the world's best-known brands and organizations such as Air France, Canon and Volkswagen. The company's achievements have also won numerous awards including Mobile Technology Project of the Year at the ICT Awards 2007, Best Mobile Marketing Campaign at the Digital Media Awards 2007 and Top Innovator Award at ChinICT 2006.

Mr Poon has more than 15 years of experience as Regional Managing Director for 4A Agency Networks where he built various digital divisions, including Tribal DDB and Ammirati Puris Lintas Digital. He has also provided strategic leadership to the digital operations such as HSBC Online Bank, Microsoft.com.hk and HP Online Store.

Mr Poon earned his B.Sc. from the University of Toronto and an MBA from York University in Canada. He is also the Chairperson for the Mobile Marketing Association (MMA) APAC.

Mobile Media in China

Welcome to the mobile Media segment of iTV-Asia. Here, leading players of this field share with us how mobile innovations fit in with the changing face of Chinese marketing, Chinese advertising and the China business setting in general. As globalization increases, so too does the need for constant communication in Chinese businesses. To what extent does Mobile Media in China satisfy that craving? Find out in this exciting section of iTV-Asia.com.

Host: Alvin Wang Graylin - CEO and Co-founder, mInfo Inc.

Mr. Graylin is a seasoned technology entrepreneur having over 17 years of management experience with nine years managing businesses in Greater China. Mr. Graylin co-founded mInfo in early 2005 and has lead mInfo to its market leader in mobile search and mobile advertising in China. mInfo is the exclusive partner for China Telecom’s Omni-search service and China Mobile’s SNS service for mobile search and advertising. mInfo was also selected by BOCOG as the official mobile search provider for the 2008 Beijing Olympics.
Mr. Graylin has rich entrepreneurial experiences prior to mInfo, having also been the founder and CEO of two other venture-backed technology start-ups in the US. Mr. Graylin began his career in the early 90’s at IBM and Intel designing what became the PowerPC and Itanium microprocessors. In the mid-90’s Mr. Graylin also helped establish the Intel organization in Shanghai, and lead the growth of its consumer PC business in China. He later ran Asia Pacific Marketing for Intel Online Services in the late 90’s. Mr. Graylin headed the global Enterprise and Consumer business units at Trend Micro, and security products/services business at WatchGuard Technologies in the early 2000’s.
Mr. Graylin earned an MS in Computer Science from the Massachusetts Institute of Technology and holds an MBA from MIT’s Sloan School of Management. He graduate top of his department with a BS in Electrical Engineering from the University of Washington. Mr. Graylin was born in China and educated in the US. He is fluent in English, Mandarin and Cantonese.

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