adtech-shanghai

 

    Digital media can no longer be seen as a new media, it's now mainstream. This keynote speech explores how digital media is challenging traditional media platforms. Using the Wenchuan Earthquake and the Olympics as case studies, SY leverage his 17 years' advertising experience and Tencent's status as China's leading portal, will show to the audience the competitive qualities of digital media over broadcast - speed, c
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    Keynote: Digital Media - From New to Mainstream

    Digital media can no longer be seen as a new media, it's now mainstream. This keynote speech explores how digital media is challenging traditional media platforms. Using the Wenchuan Earthquake and the Olympics as case studies, SY leverage his 17 years' advertising experience and Tencent's status as China's leading portal, will show to the audience the competitive qualities of digital media over broadcast - speed, convenience, relevance of delivery and the power of users' participation to name a few. This keynote will embrace the transforming power of this mode of media consumption and its effect on the consumers and marketers.

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