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    In the past few years, we saw many established offline publishers/media migrating online, incorporating an integated approach in news coverage and content providing in general. What is the rationale behind such convergence? And how to realise a meaningful convergence?
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    Keynote: Convergence - offline to online publisher

    In the past few years, we saw many established offline publishers/media migrating online, incorporating an integated approach in news coverage and content providing in general. What is the rationale behind such convergence? And how to realise a meaningful convergence?

    With all the massive cuts in newsroom staff, this is a particularly timely topic, as publishers on the digital side of the media business are striving to realize revenues from the Internet. We have invited China's top publishers/media, both homegrown and international, to share their insights and show the direction of the converging trend in publishing.

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