Keynote: The Cult & Culture of video

Digital has unleashed video content well beyond television - and there is no turning back. Video sharing sites attract millions of eyeballs, the world is looking for the next viral hit and web celebrities are now created over night. Video is revolutionizing the industry and changing media consumption as we know it cross a variety of media channels.

Multi platform video content provides opportunities and challenges to the entire industry. What is the future of TV and video based advertising? How will content be created and advertising production models change with the proliferation of professional and user generated video? How will video platforms monetize the increasing eyeballs they attract and how do advertisers measure marketers embrace video and how do they move to being content creators? The Cult of video swept the entire industry in such way that you simply cannot afford skipping.