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Many enterprises, even in countries severely affected by the crisis, continue to move forward regardless of the harsh economic environment. Attempts at innovation are often accompanied by risks, but technological changes and a growing consumer base in the emerging markets do offer companies substantial opportunities for business. Given the complicated and delicate global economic climate, how have the world's top 500 multinationals, which are adept in driving growth through innovation, kept abreast of and capitalised on the latest technology? How have they broken free from outdated traditions, developing an innovative new business culture? And what have they done to mobilise resources and to boost growth in emerging markets?
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