Positive movement is captured in Urban FMCG market while Rural market faces decelerating growth in December 2016. In FMCG, their value contribution to Vietnam market is also higher than in other SEA countries, which is expected to increase further in the connected era.
Kantar Worldpanel - FMCG Monitor December 2016
Positive movement is captured in Urban FMCG market while Rural market faces decelerating growth in December 2016. In FMCG, their value contribution to Vietnam market is also higher than in other SEA countries, which is expected to increase further in the connected era.