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    Consumers are changing, what is working today you cannot guarantee would work tomorrow. Media planners should develop more analytical skills and keep understanding consumer changes, traditional ROI models are not as accurate as before. So where would you invest your money online and why?

    Vietnam Media Landscape - How To Reach New Audience?

    Consumers are changing, what is working today you cannot guarantee would work tomorrow. Media planners should develop more analytical skills and keep understanding consumer changes, traditional ROI models are not as accurate as before. So where would you invest your money online and why?

      Ricardo1

      Ricardo Glenn
      Business Development Director
      Kantar Media Vietnam

      Ricardo Glenn is the Business Development Director of Digital and the Cambodia Market for Kantar Media Vietnam. He has more than 20 years of experience working on Marketing, Market Research & Consulting in Mexico and Vietnam.

      He has worked with many of Vietnam’s leading Communications & Market Research companies including Epinion, GSK, Millward Brown and Nielsen before joining Kantar Media in 2014. He has worked with a variety of multinational companies including Coca Cola, General Motors, Mars, Nestle and WalMart.
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