The 2017 BrandZ™ Top 100 Most Valuable Global Brands ranking and report has now been published by WPP and Kantar Millward Brown. In its 12th year, this is the most comprehensive study into brand value, grounded in unique attitudinal data from over 3 million consumer interviews. The report includes an indepth analysis of consumer and business-facing brands across 14 categories as well as the Global Top 100 ranking.
2017 BrandZ Top 100 Global Brands
The 2017 BrandZ™ Top 100 Most Valuable Global Brands ranking and report has now been published by WPP and Kantar Millward Brown. In its 12th year, this is the most comprehensive study into brand value, grounded in unique attitudinal data from over 3 million consumer interviews. The report includes an indepth analysis of consumer and business-facing brands across 14 categories as well as the Global Top 100 ranking.