Carsten Ley
Head of CX
Lazada Vietnam

Carsten Ley is the Head of Customer Experience (CX) at Lazada Vietnam, the largest e-commerce company in Vietnam and works on maximizing both the both the performance of Lazada’s marketing and the customer experience which leads to repeat customers who generate significant long-term value.

Carsten has had an extensive international management career in business consulting, project leadership, customer experience and change management in Europe, Latin America and South East Asia. He is an accomplished PMI certified project management trainer and an experienced speaker and event hosts for start-up, customer experience and PMI conferences.

He has lived in Vietnam for the last 5 years and has worked for leading companies in the consumer sector in finance and e-commerce to simplify and excel customer services, communication and value propositions.