Overall, growth in FMCG market in Asia slightly declined to 3.0% year-on-year in Q2, compared to 3.4% in Q1. E-commerce channel continues to drive strong growth, on the back of rising tech-savvy consumers. Three common trends are observed across Asia – health, convenience and individualized needs. Consumers are willing to spend more on healthy choices and they are looking for convenient purchases like easy to cook and/or instant food products. Individualized categories such as personal care products are still enjoying impressive growth on rising demand.