John Moore

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John Moore is Director of Source International in Tokyo and is responsible for marketing, training, and the corporate and individual retreats for the company's staff in Japan. In addition, John is also the Training Director for the Paul Newman Kids Foundation in Japan which is a summer camp for terminally ill children in Miyakojima, Japan. John believes that "customer contract delivers the true essence of every brand" and has 27-years of brand building experience including 15-years in Japan.

Prior to his current position, John held management positions in Cosmo Communications Tokyo (80 staff and sales of US$95 million); Patagonia Outdoor Clothing (where in two years he grew the organization from $12million in losses to $50million in revenues); and other marketing organizations including Bozell Japan Advertising, Dentsu Advertising, Inc, Bozell Advertising (New York), Spalding Advertising (London) and Thomson Advertising (London).

Interactive Japan

In this iTV-Japan segment, we enter the industry of interactive communications and marketing in Japan. The business leaders of this field are featured here, and they inform us on the concepts behind interactive media in the Japanese market. We see how innovations in web, mobile, online marketing, database and one-to-one communications will shape marketing and advertising in Japan. As globalization increases, so too does the need for constant communication in Japanese businesses. See how an Interactive Japan can now satisfy that craving in this exciting section of iTV-Japan.com.

Host: Paul Anders Schwamm - President, Asia Media Sales

A New York native, Paul has conducted business in Japan and Asia since 1987, and has lived in Japan since 1991. As a management consultant, Paul helps companies develop their international business. He also heads Asia Media Sales, a company that helps online media monetize their international user traffic.
Previously, as General Manager, Asia-Pacific for Claria Corporation, Paul pioneered online behavioral marketing in the region. Prior to joining Claria, Paul had founded and managed Inc., which developed and operated Web sites and services targeted to users in Japan and Asia. pioneered many firsts, including a multilingual Web-based email service.
Paul has managed the Japan consumer products subsidiaries of major global corporations, including Wyeth and SmithKline Beecham, and also served as Director, Asia-Pacific for Wyeth Consumer Healthcare. Paul has won Japan advertising industry awards for both TV and print campaigns created under his management.

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