David Case

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David Case is an experienced intellectual property licensing and litigation lawyer. He has represented clients in a number of fields including pharmaceuticals, semiconductors, electronics, computer software, multimedia/digital contents and data, publishing, consumer products and heavy manufacturing.

He also advises in the area of privacy and data protection laws. He has particular experience in drafting and negotiating intellectual property licensing agreements and technology transfers, arising out of joint ventures, mergers and acquisitions. His litigation experience includes patent infringement, trademark infringement and dilution, civil antitrust claims and royalty payment disputes.

Mr. Case joined White & Case's New York office in 1998. He was a summer clerk at Ishizawa, Ko & Sato In Tokyo, Japan in 1996. Prior to becoming a lawyer, he worked for five years in Japan consulting to U.S. and Japanese software vendors and content developers entering the Japanese and U.S. markets.

Interactive Japan

In this iTV-Japan segment, we enter the industry of interactive communications and marketing in Japan. The business leaders of this field are featured here, and they inform us on the concepts behind interactive media in the Japanese market. We see how innovations in web, mobile, online marketing, database and one-to-one communications will shape marketing and advertising in Japan. As globalization increases, so too does the need for constant communication in Japanese businesses. See how an Interactive Japan can now satisfy that craving in this exciting section of iTV-Japan.com.

Host: Paul Anders Schwamm - President, Asia Media Sales

A New York native, Paul has conducted business in Japan and Asia since 1987, and has lived in Japan since 1991. As a management consultant, Paul helps companies develop their international business. He also heads Asia Media Sales, a company that helps online media monetize their international user traffic.
Previously, as General Manager, Asia-Pacific for Claria Corporation, Paul pioneered online behavioral marketing in the region. Prior to joining Claria, Paul had founded and managed Inc., which developed and operated Web sites and services targeted to users in Japan and Asia. pioneered many firsts, including a multilingual Web-based email service.
Paul has managed the Japan consumer products subsidiaries of major global corporations, including Wyeth and SmithKline Beecham, and also served as Director, Asia-Pacific for Wyeth Consumer Healthcare. Paul has won Japan advertising industry awards for both TV and print campaigns created under his management.

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