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The road to video success in Vietnam;
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The road to video success in Vietnam

Crafting watchable, sticky digital video content today (and tomorrow) requires you think strategically to attract and engage with a discerning online viewership. Once you've got a strategic concept in place you also need to think about video content, production, distribution and marketing and if you're looking at monetizing content you need to be able to bring everything together into a professional package that will attract viewers and sponsors.

Whether you're a company trying to bring content to your website, a budding "YouTube Star", or someone trying to get into the video business, this presentation will teach you how to achieve your goals.

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Kevin Yee is Chief Marketing Officer at POPS Worldwide. Kevin is responsible for the branding, marketing strategy, audience development, promotions, publicity, viewer insights, media and promotions across all distribution channels for original and partner content.

Kevin has 20 years of business and general management expertise in publishing, media, technology consulting, digital marketing and retail entertainment industries.

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