Yen Vu graduated from the London School of Economics – a world’s top 10 university and worked in the international banking and finance industry for five years. She went through the fast-track Management Associate Program at CitiBank and received the CEO Award for her contribution.

In 2014, Yen decided to pursue e-commerce and became Head of Marketing at Zalora, one of Vietnam’s leading e-commerce sites and an entity of the world’s largest e-commerce company in fashion (GFG). Yen’s work revolved around analyzing and optimizing online campaigns and marketing activities and providing insight into Vietnamese consumer in order to maximize the company’s growth.

Yen is the former curator and now active member of the World Economic Forum’s Global Shapers Community – an initiative for young leaders to work on projects to improve the state of local communities. She was selected as one of two youth representatives to welcome British Prime Minister David Cameron in his first official visit to Vietnam in 2015.