Asher Esakoff

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Bringing the Australian Football League to China? All in a day’s work for Asher Esakoff, head of strategy at Mailman Group and mastermind of the company’s international expansion. Watch the video to find out how Asher caught the “expat bug”, great moments in his varied career, how Mailman group is riding the “Chinese tsunami” that is flooding the world, and what’s next for the company’s business in China and abroad.

Born and bred in Melbourne, Australia, Asher began his career as a sales & marketing professional working as a sales trainer with Australia’s online directory leader: Sensis. Next he moved to global direct sales company London Sales in which he assumed the position of national marketing director supporting company strategy in Singapore. Asher joined leading Chinese social media and innovation agency The Mailman Group in 2008 and has made a name for himself as the company’s business director.

MAD Men of China

The program is designed to give the viewer a deeper understanding of Advertising trends, local insights in China and an opportunity to learn more about the people who make are the fabric of the Advertising industry in China. The program will feature people who are working to push the boundaries of the industry and are facing daily challenges living and working in a foreign country.

Host: Andrew Collins - CEO, Mailman Media Group

A proud Australian, Andrew completed his undergraduate degree in Media / commerce at Swinburne University of Technology, Australia. In addition he completed a year of study at California Polytechnic State University in San Luis Obispo, United States.
An entrepreneur at heart, Andrew has maintained a lifetime of ambition, innovation and a commitment to creative fulfilment. Following University, travelling, launching businesses (media, import, and acquisitions) Andrew became an accomplished entrepreneur by acquiring a small innovative media agency in Shanghai, China, in 2007.

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