Yuan Yao

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In this interview, Yuan Yao joins us to talk about her childhood life and the reason why she came back to Shanghai to found her business. As a young entrepreneur, she tells us about how she runs A LA Carte and the details of expanding market here. Meanwhile, she explicates how she builds up relationship with Chinese and how to do business in China. As a young and successful entrepreneur, Yuan Yao will definitely give you a lot of inspirations, tune in to find out more about Yuan Yan and A La Carte.

Yuan Yao was born in Hangzhou, China, but moved to Switzerland at the age of 4. With her mother’s encouragement, Yuan Yao came back to China to learn Chinese and fell in love with Chinese culture. With enthusiasm for traveling, Yuan Yao founded A La Carte Map so as to offer a unique approach to traveling by combining guidebook, city map and a piece of art in one product. As a young entrepreneur in China, Yuan Yao is working hard to maker herself impressive in Chinese market nowadays.

China Entrepreneurs

Get in touch with the ideas behind business entrepreneurs in China. "Entrepreneurial thinking" has rippled though the lively pond that is the Chinese market, but not without its share of obstacles. Understand how entrepreneurship shapes Chinese marketing, Chinese advertising and China business news today.

Host: Carlo Wolff - Vice President, Business Developmemt, IMIG China

Carlo Wolff is a China Specialist with a gift to enthuse and entertain audiences on Business, Finance and Social subjects. He has been in China since 2003, acting as an advisor to industries ranging from design management to sourcing and is currently the Managing Director for Herzog International Consulting in Shanghai, a market entry consultancy. Prior to setting up in China he worked for over six years at Deloitte and Fortis Bank in M&A and Debt Underwriting. He has mastered five languages and is President of the China Advanced Toastmaster Club, and is taking public speaking to a higher level in China.

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