Serge Weydert has been working and living in China for the past 6 years. In this segment of the interview, Serge talks about his own experiences of successfully entering Chinese market and how china sometimes can be a challenge for foreign company. He speaks about the things that impressed him the most in the last 6 years and what made him believe in China so much. He reveals his thought about the development of China’s technology as well as China’s future for high technology product. Tune in and find out more about the secrets of being successful for foreign companies in China.

Born and raised in Luxembourg, Serge Weydert has lived and worked in Luxembourg, Switzerland, Sweden and Germany and is now based in Shanghai, where he acts as Chief Representative for an industrial ceramics and refractories company.

After starting his career as a sales manager in Germany, Serge was chosen to set up his company’s first presence in Asia with a representative office in Shanghai. In his function as Senior Sales Manager for all Asian markets, Serge specializes in business development of high performance industrial ceramics in automotive, metallurgical and semiconductor markets.

China Entrepreneurs Get in touch with the ideas behind business entrepreneurs in China. "Entrepreneurial thinking" has rippled though the lively pond that is the Chinese market, but not without its share of obstacles. Understand how entrepreneurship shapes Chinese marketing, Chinese advertising and China business news today. Host: Carlo Wolff - Vice President, Business Developmemt, IMIG China Carlo Wolff is a China Specialist with a gift to enthuse and entertain audiences on Business, Finance and Social subjects. He has been in China since 2003, acting as an advisor to industries ranging from design management to sourcing and is currently the Managing Director for Herzog International Consulting in Shanghai, a market entry consultancy. Prior to setting up in China he worked for over six years at Deloitte and Fortis Bank in M&A and Debt Underwriting. He has mastered five languages and is President of the China Advanced Toastmaster Club, and is taking public speaking to a higher level in China.