The “Always-On” consumer is accessing multiple kinds of content across multiple devices everyday. This requires brands to think more expansively beyond the traditional Advertising Campaigns to keep themselves culturally relevant and top of mind. If brands can publish content that is recent, relevant, refreshed & engaging, consumers will ultimately reward them with both their business and loyalty.

THE CONTENT MARKETING IMPERATIVE: From Campaigns to Content – “Brands as Publishers”

The “Always-On” consumer is accessing multiple kinds of content across multiple devices everyday. This requires brands to think more expansively beyond the traditional Advertising Campaigns to keep themselves culturally relevant and top of mind. If brands can publish content that is recent, relevant, refreshed & engaging, consumers will ultimately reward them with both their business and loyalty. But what does it take to do this?
    Tagged under
    • Vietnam
    • Content Marketing
    • Digital Marketing
    • media
    • Branding
    • Publishing

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    		Satyajit Ghosh, Head of Media - Unilever Vietnam - works as Head of Media at Unilever Vietnam since August 2013, Satya is responsible for development and execution of the communications strategy delivering maximum ROMI, breakthrough innovation and functional excellence across each and every paid and earned media.

    Prior to his current role, Satya spent 10 years in the advertising and media industry working in India, Malaysia and Singapore. Satya started his career in India doing a short stint with ABN Amro Bank before moving to Mediacom where he worked on media implementation planning and buying for Johnson & Johnson.

    For more information on Unilever Vietnam visit their website at: http://www.unilever.com.vn