Peter Alatsas

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Peter Alatsas is a veteran hotelier with over 25 years of experience in the hotel and tourism industry. He began his career with Canadian Pacific Hotels (Fairmont Hotels and Resorts) in Toronto in 1974. Joined Marriot International Hotels and Resorts in 1981 in Washington DC and Starwood Hotels & Resorts as Manager of the Royal Orchid Sheraton Hotel & Towers in Bangkok, Thailand in 1986.

He has held Hotel General Manager postings in Brunei, Bali, Jeddah, Tokyo, Kyoto, and Singapore as Vice President, Six Sigma, Starwood Hotels & Resorts Asia Pacific Division. He was appointed General Manager, The Westin Bund Center Shanghai in October 2003.

A Canadian of Greek origin, He earned his Bachelor of Arts degree in Hotel and Tourism Management (1974) from Ryerson University, Canada and his Master of Business Administration degree in Management Consultancy (2003) from Sheffield Business School, United Kingdom.

Peter is the Author of; 'Everything New is Free; thoughts of a globetrotting hotelier' available from amazon.com He is married with two children.

For more details please see: www.peteralatsas.com

Luxury Marketing in China

Enter the world of luxury marketing in China. See the concepts and strategies behind luxury marketing in China driven by some of the top business leaders in this field. We take a look at China's rise in luxury spending, ranging from fashion, jewelry and mobile phones to cars, hotels and furniture. With trendy flagship stores opening around China, we find out how this continuing trend impacts Chinese marketing, advertising economics and consumer behavior.

Host: Clare Cheng - Founder/CEO, 4IN Group

Born and raised in Hsinchu, Taiwan, Clare Cheng has lived and worked in New York City, Taipei & China and is now based in Shanghai, where she contributes more than 16 years of international branding and integrated marketing experience to both local and international clients.
After starting her advertising career at LLT in NYC in 1993 (key clients including MCI, Citibank, and New York Life), Ms. Cheng decided to return to her motherland in 1995, joining Ogilvy Advertising Taipei. She was then the Head of Brand Marketing Communication for Tower Records, Hachette Filipacchi, TVBS, and California Fitness center in Taiwan. In 2003, she moved to China to found the 4 IN GROUP- Brand Consulting.
Cheng specializes in creative branding and integrated marketing/PR programs, assisting multinational companies with their entry into Asia as well as assisting local brands with market launches, and has been acclaimed by major media in Taiwan, China & overseas as one of the leading creative brand marketing specialists in Asia. She is also a frequent speaker at Branding/ PR conference in China.