Kyle K-W Sun

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Join us on this Luxury Marketing interview with Kyle Sun, COO of Visual Orient Ltd, Shanghai. Sun shares with us his long standing experience in the hospitality industry. With a broad knowledge of the hotel industry, Mr Sun uses the case study of a popular Shanghai venue to illustrate the keys to maintaining a competitive edge. What are the challenges of co-ordinating all facets of bar management? How is this done effectively to create the ideal atmosphere for each venue? Find out what what 'luxury' means to Kyle Sun in this iTV-Asia program.

Kyle Sun is the COO and Pioneer of Visual Orient Ltd. (VOL). VOL is a hotel and restaurant consultant and management company. VOL currently holds Bar Rouge, Sens and Bund, Tan-Wai-Lo Cantonese restaurant in Bund18 and Family Li Imperial Cuisine, T Sens in Huang-Pu Park. With 100% Taiwanese investment, VOL has become a well known hospitality management company in Asian market, especially as Bar Rouge has been in the international limelight since the end of year 2004. Bar Rouge was voted Shanghai's Best Bar of the year in 2005, 2006 and 2008.

The VOL Hotel was opened in 2008 as a small size business hotel, located in the entrance of World Expo Pu-Dong. Mr Sun has more recently focused on bar and club development in the major world cities in the the Asia and Middle East regions.

Born in Taipei, Kyle graduated with a degree in Casino Hotel Management and Marketing from UNLV (University of Nevada, Las Vegas) in the United States. After graduating, Sun worked for the legendary Mirage Casino Hotel in their marketing department, and followed this up with winning the Employee of the month award from Pacific Islands Club (PIC), Saipan in the Commonwealth of Northern Mariana Island (CNMI).
Returning to Taiwan in the year of 1997, his experience earned him a job at The Landis Hotel Taichung Taiwan: a job that cultivated and honed his all-round skill set, contributing to the success of The Landis, Pou-Chen Group International - Reebok Division and other corporations.

Residing in Shanghai since 2002, Mr Sun has been frequently interviewed by National and International TV news programs and major magazines throughout the F&B industry and Business Management.

Luxury Marketing in China

Enter the world of luxury marketing in China. See the concepts and strategies behind luxury marketing in China driven by some of the top business leaders in this field. We take a look at China's rise in luxury spending, ranging from fashion, jewelry and mobile phones to cars, hotels and furniture. With trendy flagship stores opening around China, we find out how this continuing trend impacts Chinese marketing, advertising economics and consumer behavior.

Host: Clare Cheng - Founder/CEO, 4IN Group

Born and raised in Hsinchu, Taiwan, Clare Cheng has lived and worked in New York City, Taipei & China and is now based in Shanghai, where she contributes more than 16 years of international branding and integrated marketing experience to both local and international clients.
After starting her advertising career at LLT in NYC in 1993 (key clients including MCI, Citibank, and New York Life), Ms. Cheng decided to return to her motherland in 1995, joining Ogilvy Advertising Taipei. She was then the Head of Brand Marketing Communication for Tower Records, Hachette Filipacchi, TVBS, and California Fitness center in Taiwan. In 2003, she moved to China to found the 4 IN GROUP- Brand Consulting.
Cheng specializes in creative branding and integrated marketing/PR programs, assisting multinational companies with their entry into Asia as well as assisting local brands with market launches, and has been acclaimed by major media in Taiwan, China & overseas as one of the leading creative brand marketing specialists in Asia. She is also a frequent speaker at Branding/ PR conference in China.