Steve Wyatt

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In this iTV-Asia interview, we are joined by the President of the Nine Dragons Hill Polo Club, Steve Wyatt. Wyatt is well established in the international polo scene, with a zeal for polo and more than thirty years of horse riding experience. Through his first hand knowledge of the field, Wyatt gives us an inside look at the concepts behind the club and how they fit in with China's booming luxury market. What challenges present themselves in adapting to China's changing lifestyle and consumer choices today? What is the general outlook for luxury marketing and advertising in China? Tune into this interview to find out more.

President of The Nine Dragons Hill Polo Club, Steve Wyatt directs the first club of its genre in China. The Nine Dragons Hill Estate is situated on the coast just over an hour away from Shanghai's centre and boasts a 27 - hole golf course and a marina.

With a passion for playing polo and over 30 years of horse riding experience, Mr Wyatt is the founder and President of Australian Queensland Meadow Brook Polo Club. He is very well established and connected in global polo community. Testament to this is his participation in prestigious polo tournaments worldwide and active membership of Singapore Polo Club and Austrian Queensland Polo Association.

Although a UK citizen, Wyatt lived in Hong Kong for 9 years before becoming co-partner of a Business Consultancy Company founded by elite professors from Harvard Business School. Clients of the company are namely senior leaders of large multinational companies, some of whom are enthusiasts on polo and equestrianism.

Steve Wyatt earned his two master degrees from Cambridge and Harvard respectively.

Luxury Marketing in China

Enter the world of luxury marketing in China. See the concepts and strategies behind luxury marketing in China driven by some of the top business leaders in this field. We take a look at China's rise in luxury spending, ranging from fashion, jewelry and mobile phones to cars, hotels and furniture. With trendy flagship stores opening around China, we find out how this continuing trend impacts Chinese marketing, advertising economics and consumer behavior.

Host: Clare Cheng - Founder/CEO, 4IN Group

Born and raised in Hsinchu, Taiwan, Clare Cheng has lived and worked in New York City, Taipei & China and is now based in Shanghai, where she contributes more than 16 years of international branding and integrated marketing experience to both local and international clients.
After starting her advertising career at LLT in NYC in 1993 (key clients including MCI, Citibank, and New York Life), Ms. Cheng decided to return to her motherland in 1995, joining Ogilvy Advertising Taipei. She was then the Head of Brand Marketing Communication for Tower Records, Hachette Filipacchi, TVBS, and California Fitness center in Taiwan. In 2003, she moved to China to found the 4 IN GROUP- Brand Consulting.
Cheng specializes in creative branding and integrated marketing/PR programs, assisting multinational companies with their entry into Asia as well as assisting local brands with market launches, and has been acclaimed by major media in Taiwan, China & overseas as one of the leading creative brand marketing specialists in Asia. She is also a frequent speaker at Branding/ PR conference in China.